Collection and Use of PersonallyIdentifiable Information

Durango Harley-Davidsonautomatically collects some information about your visit to our Web site. Thisinformation may include:

• Internet Protocol (IP) address and domain name used (an IP address is a numerical identifier assigned to your Internet Service Provider or directly to your computer)
• Type of browser used
• Date and time that you visited this site
• Web pages or services that you accessed at this site.

This data is used to improve thecontent of our web services and to help us understand how the public is usingthese services. In addition, we use your IP address to direct Internet trafficto you. This is not considered personally identifiable information.

If you send an email message to us during your visit to our site, the followingpersonally identifiable information will be collected:

• Email address used to send the email message
• Contents of the email.

We collect this information toensure we respond appropriately. For example, we may need to address issues youidentify, make improvements to our Web site, or forward your email message toanother agency for appropriate action.

It is our policy to collect no personally identifiable information about youunless that information is required to complete a particular transaction. Inaddition, we collect no personally identifiable information about you unlessyou voluntarily participate in activities that ask for information. Choosingnot to participate in these activities will not affect your ability to use anyother features of our Web site.